we are formplan. we operate as a creative agency based in shanghai. our focus is on brand strategy, art direction, design and production across all platforms.  read more

take a look at 4 representative samples of our work

invisible architecture & visible neighborhood. the design of a modular system house23 is intended for a location near the equator.

 project page

poster design for rupprecht geiger’s 100th birthday tribute exhibition at bavaria, germany. the colors and the composition as well as the forms used are derived from geiger’s artwork. it was produced with a screen printing company based in germany. two colors were used. the artist was deeply satisfied with the result. 

poster design was awarded by 100 best posters switzerland, austria & germany and was nominated the design price by the federal republic of germany. poster was mentioned in the book // 海报被本书收录：»schrift bild zeichen werbegrafik in deutschland 1945—2015«  by publisher: kunstbibliothek staatliche museen zu berlin // »scripture, image, advertising graphics in germany 1945—2015« by publisher art library national museums in berlin.
posters can be purchased at // 海报的购买途径：knapford.com   book can be purchased at // 图书的购买途径：publish: verlag kettler  isbn: 978-3-86206-565-3  preis: 39,90 euro

we at formplan consider technology as a tool and not as an equivalent replacement for human creativity. the quality of creative productions depends on careful consideration and intellectual creation.

at formplan, our focus is on the human side, and we prioritize humanism over technology. we value imperfection over perfection and believe that this contributes to the creation of authentic, emotionally engaging, and unique experiences.

we are formplan. we operate as a creative agency based in shanghai. our focus is on brand strategy, art direction, design and production across all platforms.  read more

take a look at 4 representative samples of our work

 上汽大众a级车展展台设计，中国，2022–2023，1250平米。在尊重品牌视觉空间设计规范的基础上，formplan和dt space创造了这个充满惊喜的沉浸式空间，展示了理想的品牌形象。主展台前置，配以醒目的镜面艺术装置。两座建筑塔楼作为主展台的延伸，为最新产品和创新提供充足的展示空间，并最大限度地提高了观展的流动性。后区预留充足空间用于产品展示、科技互动体验及举办活动。

invisible architecture & visible neighborhood. the design of a modular system house23 is intended for a location near the equator.  project page

it was produced with a screen printing company based in germany. two colors were used. poster was mentioned in the book // 海报被本书收录：»schrift bild zeichen werbegrafik in deutschland 1945—2015«  by publisher: kunstbibliothek staatliche museen zu berlin // »scripture, image, advertising graphics in germany 1945—2015« by publisher art library national museums in berlin. posters can be purchased at // 海报的购买途径：knapford.com   book can be purchased at // 图书的购买途径：publish: verlag kettler  isbn: 978-3-86206-565-3  preis: 39,90 euro