we are formplan
originating from and founded in germany since 2003 under the name gondor design culture. we are a creative agency established in shanghai since 2021, specializing in brand strategy, art direction, and design production for all platforms.
🏴 🇩🇪 🇨🇳 & arabic
for inquires do not hesitate to contact us at:
new business ☞ darius gondor
我们立足上海，专注于品牌战略、艺术指导、设计和跨平台制作。
如需咨询，请随时与我们联系：
wir sind formplan. ursprünglich unter dem namen gondor design culture im jahr 2003 in deutschland gegründet. seit 2019 sind wir als kreativdirektoren in shanghai tätig und seit 2021 als kreative agentur in shanghai etabliert und spezialisiert auf markenstrategie, art direction und design-produktion für alle plattformen.
we are proud to have a diverse range of clients who trust us to provide them with exceptional services. our portfolio includes renowned brands such as → saic audi, vw, ikea germany, nike & converse asia, bosideng, staedtler, and many others. we have also had the privilege of working with 🏛️ cities like berlin, shanghai, bordeaux, and even the european union (oecd).
salma khaled
text & conceptualisation
kino gaou
architecture & digital space
darius gondor
ceo & design
has been working in visual communication for nine years, focusing on advancing design research and questioning design thinking. fields include digitization, urban planning, blockchain, artificial intelligence. teaches at th nürnberg, germany, fh salzburg, austria, and central academy of arts in china. co-founded shanghai urban design society consultancy usdc in 2017, "hundred best arabic posters 100/100" in cairo in 2016. since 2015, works at gondor design culture.
kg is a skilled professional with a degree in landscape architecture from the usa. her experience extends to designing human-scale spaces and products within the architectural and automotive industries. she's also contributed as an urban planner on large-scale projects, showcasing her expertise in design and planning.
expert in human-centered design & ai integration, curator of numerous exhibitions, and guest professor at universities worldwide. since 1995, he has been expanding the fields of design theory, international brand communication, typography, and poster design. lecturer since 2001 with a focus on "the future of civil transformation". recipient of many design awards in german-speaking countries. master of advanced studies in design culture. zhdk, switzerland.
areas of expertise:
‣ contemporary corporate design
‣ design thinking
‣ urban communication
‣ guest lecturer at the 中央美术学院 central academy of fine arts, china
‣ guest professor at xiamen university
xinyu ding
digital space deign
matthias tratz
data analysis & design theorie
carlos avalos
automotive & product design
xinyu ding, a current student at china academy of art, cg artist, conceptual designer, exhibited work "overlook moon" at the baimahu international convention and exhibition center. participated in large-scale academic forums such as iwi tianwen's 2023 "the gsiant stone of time - visiting xingxiu dragon", and has collaborated with luxury brands such as dg in terms of film and television. participated in the construction of large-scale metaverse platforms.
is a visual designer and design researcher. he has been awarded and published nationally and internationally. currently, he is working on visual rhetorics and how to combine this with current techniques of artificial intelligence. his research focuses on visual design and machine learning / deep learning. his lectures include design research and artificial intelligence (2019), mobility as user-experience and public transport on rivers (2018), design – theory and practice: discourse, applied research, machine learning (2017), and visual rhetoric (2016).
george lobo is a design director with 20 years of experience in 360º design. working together with luxury, technology, mobility & consumer industries, he has created solutions for both online & offline platforms that work as enablers of commercial success & culture advancement. besides, he is also a community builder in shanghai, managing the design community, game community & social network platforms known as: designer aa, random encounter, and last legends, respectively.
nicolas santa maria
photographer
carlos avalos
automotive & product design
ben hauk
data analysis & algorithm engineering
nicolas santa maria, a photographer from santiago, chile, has worked in chile and shanghai since 2005. he specializes in cityscapes, architecture, and food portraits globally. additionally, he's skilled in commercial food, travel, and documentary photography. his work has been showcased in several galleries and museums worldwide, including ctdo art gallery, buenos aires, mac, santiago, and modulor art gallery, castro.
with 8 years in the automotive industry, specializing in automotive design and perceived quality. based in shanghai for nearly five years, he's contributed to developing and preparing various vehicles for production for companies like tesla, nio, and byd, and worked on prototypes for events like auto shows. his focus is on improving and simplifying products, challenging the status quo to create more accessible and functional products for users.
keynote & panel speaker, university lecturer on ai & data analytics, cbdo at tecxipio, technology & board advisor. co-founder, gǔ 鼓, smart data solutions institute shanghai. initiated, negotiated and closed complex business deals with clients like netflix, disney, blackrock, cbs, nbcuniversal, sony, hbo, amc, a+e, starz, sky, livenation, amazon, hulu, iflix, warner bros, village roadshow pictures, ernst & young, omd, and the mpaa. international keynote & panel speaker on artificial intelligence and big data for fortune500 companies and governments. lecturer in information technology and subject matter expert at carnegie mellon university, pittsburgh.
friendly collaboration and knowledge exchange with prof markus weisbeck (bauhaus university weimar) and wera kunz. herbert.gd
wera
kunz
markus
weisbek
is an artist and designer based in frankfurt am main. she studied art history at the goethe university, frankfurt am main and fine arts at the academy of art and design offenbach am main / hfg offenbach am main, graduation, diploma. 2011 - 2012 she was a co-founder of the music project "jax". in 2015 she founded the design studio "rainstudio". she is team member of "space for visual research" a workshop and laboratory for experimental research in cooperation with prof. markus weisbeck at summer academy hangzhou, china, at pati korea and at y-festival macau. she was co-curator of the exhibition "space for visual research" art space dalian, china and artist forum tehran, iran. her main focus is presently on conceptual design at the studio surface.
a graphic designer and professor in frankfurt am main and weimar, he founded the design studio surface in 2000. he has lectured, participated in international conferences, and taught globally. since 2011, he has been a professor of graphic design at the bauhaus in weimar. he serves on design juries and writes for publications like the frankfurter allgemeine zeitung.
in 2013, he founded "the space for visual research" at the bauhaus university weimar, a workshop for experimental research in graphic design. through collaboration, curatorial projects, and publications, he developed a unique practice. in 2013, he curated exhibitions in marburg, milan, and berlin. his design projects include work for the museum of modern art frankfurt am main, the forsythe company, luma arles, and many others.
ai & formplan working methodology
we at formplan consider technology as a tool and not as an equivalent replacement for human creativity. the quality of creative productions depends on careful consideration and intellectual creation. at formplan, our focus is on the human side, and we prioritize humanism over technology. we value imperfection over perfection and believe that this contributes to the creation of authentic, emotionally engaging, and unique experiences.
internship
► hello shanghai. we’re looking for an intern. visual communication designer, 3d artist, archi lover.
► 你好，上海！ 我们正在招聘一名实习生。希望你是：视觉传达设计师，3d艺术家，建筑热爱者。语言流畅度：30%英文 / 70%中文
top↑
digital space for jeenom by formplan 2022
we are formplan
originating from and founded in germany since 2003 under the name gondor design culture. we are a creative agency established in shanghai since 2021, specializing in brand strategy, art direction, and design production for all platforms.
we are proud to have a diverse range of clients who trust us to provide them with exceptional services. our portfolio includes renowned brands such as → saic audi, vw, ikea germany, nike & converse asia, bosideng, staedtler, and many others. we have also had the privilege of working with 🏛️ cities like berlin, shanghai, bordeaux, and even the european union (oecd).
darius gondor
ceo & design
salma khaled
text & conceptualisation
expert in human-centered design & ai integration, curator of numerous exhibitions, and guest professor at universities worldwide. since 1995, he has been expanding the fields of design theory, international brand communication, typography, and poster design. lecturer since 2001 with a focus on "the future of civil transformation". recipient of many design awards in german-speaking countries. master of advanced studies in design culture. zhdk, switzerland.
areas of expertise:
‣ contemporary corporate design
‣ design thinking
‣ urban communication
‣ guest lecturer at the 中央美术学院 central academy of fine arts, china
‣ guest professor at xiamen university
has been working in visual communication for nine years, focusing on advancing design research and questioning design thinking. fields include digitization, urban planning, blockchain, artificial intelligence. teaches at th nürnberg, germany, fh salzburg, austria, and central academy of arts in china. co-founded shanghai urban design society consultancy usdc in 2017, "hundred best arabic posters 100/100" in cairo in 2016. since 2015, works at gondor design culture.
salma khaled
text & conceptualisation
kino gaou
architecture & digital space
nicolas santa maria, a photographer from santiago, chile, has worked in chile and shanghai since 2005. he specializes in cityscapes, architecture, and food portraits globally. additionally, he's skilled in commercial food, travel, and documentary photography. his work has been showcased in several galleries and museums worldwide, including ctdo art gallery, buenos aires, mac, santiago, and modulor art gallery, castro.
kg is a skilled professional with a degree in landscape architecture from the usa. her experience extends to designing human-scale spaces and products within the architectural and automotive industries. she's also contributed as an urban planner on large-scale projects, showcasing her expertise in design and planning.
xinyu ding
digital space deign
matthias tratz
data analysis & design theorie
xinyu ding, a current student at china academy of art, cg artist, conceptual designer, exhibited work "overlook moon" at the baimahu international convention and exhibition center. participated in large-scale academic forums such as iwi tianwen's 2023 "the gsiant stone of time - visiting xingxiu dragon", and has collaborated with luxury brands such as dg in terms of film and television. participated in the construction of large-scale metaverse platforms.
is a visual designer and design researcher. he has been awarded and published nationally and internationally. currently, he is working on visual rhetorics and how to combine this with current techniques of artificial intelligence. his research focuses on visual design and machine learning / deep learning. his lectures include design research and artificial intelligence (2019), mobility as user-experience and public transport on rivers (2018), design – theory and practice: discourse, applied research, machine learning (2017), and visual rhetoric (2016).
gregore lobo
design
carlos avalos
automotive & product design
george lobo is a design director with 20 years of experience in 360º design. working together with luxury, technology, mobility & consumer industries, he has created solutions for both online & offline platforms that work as enablers of commercial success & culture advancement. besides, he is also a community builder in shanghai, managing the design community, game community & social network platforms known as: designer aa, random encounter, and last legends, respectively.
with 8 years in the automotive industry, specializing in automotive design and perceived quality. based in shanghai for nearly five years, he's contributed to developing and preparing various vehicles for production for companies like tesla, nio, and byd, and worked on prototypes for events like auto shows. his focus is on improving and simplifying products, challenging the status quo to create more accessible and functional products for users.
ben hauk
data analysis & algorithm engineering
keynote & panel speaker, university lecturer on ai & data analytics, cbdo at tecxipio, technology & board advisor. co-founder, gǔ 鼓, smart data solutions institute shanghai. initiated, negotiated and closed complex business deals with clients like netflix, disney, blackrock, cbs, nbcuniversal, sony, hbo, amc, a+e, starz, sky, livenation, amazon, hulu, iflix, warner bros, village roadshow pictures, ernst & young, omd, and the mpaa. international keynote & panel speaker on artificial intelligence and big data for fortune500 companies and governments. lecturer in information technology and subject matter expert at carnegie mellon university, pittsburgh.
friendly collaboration and knowledge exchange with prof markus weisbeck (bauhaus university weimar) and wera kunz. herbert.gd
wera
kunz
markus
weisbek
is an artist and designer based in frankfurt am main. she studied art history at the goethe university, frankfurt am main and fine arts at the academy of art and design offenbach am main / hfg offenbach am main, graduation, diploma. 2011 - 2012 she was a co-founder of the music project "jax". in 2015 she founded the design studio "rainstudio". she is team member of "space for visual research" a workshop and laboratory for experimental research in cooperation with prof. markus weisbeck at summer academy hangzhou, china, at pati korea and at y-festival macau. she was co-curator of the exhibition "space for visual research" art space dalian, china and artist forum tehran, iran. her main focus is presently on conceptual design at the studio surface.
a graphic designer and professor in frankfurt am main and weimar, he founded the design studio surface in 2000. he has lectured, participated in international conferences, and taught globally. since 2011, he has been a professor of graphic design at the bauhaus in weimar. he serves on design juries and writes for publications like the frankfurter allgemeine zeitung.
in 2013, he founded "the space for visual research" at the bauhaus university weimar, a workshop for experimental research in graphic design. through collaboration, curatorial projects, and publications, he developed a unique practice. in 2013, he curated exhibitions in marburg, milan, and berlin. his design projects include work for the museum of modern art frankfurt am main, the forsythe company, luma arles, and many others.
ai & formplan working methodology
we at formplan consider technology as a tool and not as an equivalent replacement for human creativity. the quality of creative productions depends on careful consideration and intellectual creation. at formplan, our focus is on the human side, and we prioritize humanism over technology. we value imperfection over perfection and believe that this contributes to the creation of authentic, emotionally engaging, and unique experiences.
internship
► hello shanghai. we’re looking for an intern. visual communication designer, 3d artist, archi lover.
► 你好，上海！ 我们正在招聘一名实习生。希望你是：视觉传达设计师，3d艺术家，建筑热爱者。语言流畅度：30%英文 / 70%中文
top↑
we are formplan 福慕阁. we operate as a creative agency based in shanghai. our focus is on brand strategy, art direction, design and production across all platforms.
send an mail
this is the international version of linkedin. we recommend our customers in china to use a vpn software app. thank you for your understanding.
©2023 formplan ltd. the copyright for the content of this page is held exclusively by the designer. all rights reserved. no part of this website content may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopy or any storage and retrieval system, without permission in writing from the publisher.
formplan 福慕阁 our focus is on brand strategy, art direction, design, and production across all platforms. we operate as a creative agency based in shanghai.
this is the international version of linkedin. we recommend our customers in china to use a vpn software app. thank you for your understanding.
©2023 formplan ltd. the copyright for the content of this page is held exclusively by the designer. all rights reserved. no part of this website content may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopy or any storage and retrieval system, without permission in writing from the publisher.
