good clothes
good karma

the team at karma beach club is an ecologically-minded and highly motivated group of clothing enthusiasts who are producing a product line that caters to the needs and desires of people living in 2023 +. their products aim to evoke a sense of ecology and freedom while bringing together people under one roof who share similar values.

karma beach club is a brand known for its sustainable, carefully planned, and optimistic approach. its appearance has been designed meticulously to communicate the brand's identity and message clearly and consistently. it appeals to the desired emotions and desires of the target audience and subtly but powerfully influences them.

moreover, karma beach club's appearance also serves as a symbol for its values and beliefs. it strengthens consumers' trust and promotes loyalty to the brand. overall, karma beach club's appearance has a unique emotional and visual quality that sets the brand apart from others. it is a crucial element of the brand's identity and marketing strategy, carefully crafted and maintained to achieve optimal results.

basics

two primary c o l o r s, but with a little support from black and white. the color concept refers to the buddhist visual heritage.

in photography, only photos produced through commissions or archive materials are used. the photos can be produced using either analog or digital methods. the models are friends, fans, or team members, and the atmosphere is authentic with minimal to no posing.

robust, strong, and warm. perhaps not hyper-perfect, but that's what makes it so endearing. the karrik typeface is a versatile sans-serif font. its strong uppercase letters and smooth, open lowercase forms make it perfectly suited for effective design. the geometric, nearly monolinear construction gives the font a classic durability, softened by rounded edges and lively shapes.

🌞 + 🌊 + ♾️ + 🦠 + 👤 

the positioning and attitude of the brand served as the basis. the sun, the sea, circularity, algae, and the human (myself) were taken into account.

applications

karmabeachclub