originating from and founded in germany since 2003 under the name gondor design culture. we are a creative agency established in shanghai since 2021, specializing in brand strategy, art direction, and design production for all platforms.
we are proud to have a diverse range of clients who trust us to provide them with exceptional services. our portfolio includes renowned brands such as → saic audi, vw, ikea germany, nike & converse asia, bosideng, staedtler, and many others. we have also had the privilege of working with 🏛️ cities like berlin, shanghai, bordeaux, and even the european union (oecd).
自2003年起,以Gondor Design Culture之名在德国成立。自2021年起,我们是一家在上海设立的创意代理机构,专注于品牌战略、艺术指导和全平台设计制作。我们自豪地拥有各行业的客户信任我们提供卓越服务。我们的客户包括知名品牌,如上汽奥迪、大众、宜家德国、耐克和匡威亚洲、波司登、施德楼等等。此外,我们还有幸与柏林、上海、波尔多等城市以及欧洲联盟(OECD)合作。
🏴 🇩🇪 🇨🇳 & arabic
for inquires do not hesitate to contact us at:
new business ☞ darius gondor
我们立足上海,专注于品牌战略、艺术指导、设计和跨平台制作。如需咨询,请随时与我们联系:
darius gondor
FaceTime
salma khaled
text & conceptualisation
darius gondor
ceo & design
has been working in visual communication for nine years, focusing on advancing design research and questioning design thinking. fields include digitization, urban planning, blockchain, artificial intelligence. teaches at th nürnberg, germany, fh salzburg, austria, and central academy of arts in china. co-founded shanghai urban design society consultancy usdc in 2017, "hundred best arabic posters 100/100" in cairo in 2016. since 2015, works at gondor design culture.
expert in human-centered design & ai integration, curator of numerous exhibitions, and guest professor at universities worldwide. since 1995, he has been expanding the fields of design theory, international brand communication, typography, and poster design. lecturer since 2001 with a focus on "the future of civil transformation". recipient of many design awards in german-speaking countries. master of advanced studies in design culture. zhdk, switzerland.
areas of expertise:
‣ contemporary corporate design
‣ design thinking
‣ urban communication
‣ guest lecturer at the 中央美术学院 central academy of fine arts, china
‣ guest professor at xiamen university
carlos avalos
automotive & product design
xiuxiu chen
spatial designer
sherry zhang
graphic designer
kino gao
architecture & digital product
with 8 years in the automotive industry, specializing in automotive design and perceived quality. based in shanghai for nearly five years, he's contributed to developing and preparing various vehicles for production for companies like tesla, nio, and byd, and worked on prototypes for events like auto shows. his focus is on improving and simplifying products, challenging the status quo to create more accessible and functional products for users.
MA degree in AAIS, Architectural Association. Specializing in spatial design and performance, centers her focus on the nuanced interaction between human behavior and space. With a foundation in interprofessional research, she has collaborated across visual arts, performing arts, and media practices. Her portfolio encompasses the design of various spaces, including exhibitions, retail stores, restaurants, housing, offices, etc.
sz is a graphic designer and illustrator who has worked on numerous graphic designs, exhibition designs, and illustrations for alibaba. sz has also created graphic designs for brands such as shell and armani. a graduate of nanjing university of the arts, sz has contributed to the illustrations for the pages of textbooks published by the jiangsu education publishing house.
kg is a seasoned professional with a degree in landscape architecture from the uva. her expertise integrates human-centered spaces and innovative products, spanning the architectural and exhibition industries. from urban planning on large-scale projects to crafting user-focused small scale designs, her work reflects a deep understanding of cohesive, impactful design solutions that resonate across diverse sectors.
ben hauk
data analysis & algorithm engineering
nicolas santa maria
photographer
matthias tratz
data analysis & design theorie
keynote & panel speaker, university lecturer on ai & data analytics, cbdo at tecxipio, technology & board advisor. co-founder, gǔ 鼓, smart data solutions institute shanghai. initiated, negotiated and closed complex business deals with clients like netflix, disney, blackrock, cbs, nbcuniversal, sony, hbo, amc, a+e, starz, sky, livenation, amazon, hulu, iflix, warner bros, village roadshow pictures, ernst & young, omd, and the mpaa. international keynote & panel speaker on artificial intelligence and big data for fortune500 companies and governments. lecturer in information technology and subject matter expert at carnegie mellon university, pittsburgh.
nicolas santa maria, a photographer from santiago, chile, has worked in chile and shanghai since 2005. he specializes in cityscapes, architecture, and food portraits globally. additionally, he's skilled in commercial food, travel, and documentary photography. his work has been showcased in several galleries and museums worldwide, including ctdo art gallery, buenos aires, mac, santiago, and modulor art gallery, castro.
is a visual designer and design researcher. he has been awarded and published nationally and internationally. currently, he is working on visual rhetorics and how to combine this with current techniques of artificial intelligence. his research focuses on visual design and machine learning / deep learning. his lectures include design research and artificial intelligence (2019), mobility as user-experience and public transport on rivers (2018), design – theory and practice: discourse, applied research, machine learning (2017), and visual rhetoric (2016).
friendly collaboration and knowledge exchange with prof markus weisbeck (bauhaus university weimar) and wera kunz. herbert.gd
wera
kunz
markus
weisbek
is an artist and designer based in frankfurt am main. she studied art history at the goethe university, frankfurt am main and fine arts at the academy of art and design offenbach am main / hfg offenbach am main, graduation, diploma. 2011 - 2012 she was a co-founder of the music project "jax". in 2015 she founded the design studio "rainstudio". she is team member of "space for visual research" a workshop and laboratory for experimental research in cooperation with prof. markus weisbeck at summer academy hangzhou, china, at pati korea and at y-festival macau. she was co-curator of the exhibition "space for visual research" art space dalian, china and artist forum tehran, iran. her main focus is presently on conceptual design at the studio surface.
a graphic designer and professor in frankfurt am main and weimar, he founded the design studio surface in 2000. he has lectured, participated in international conferences, and taught globally. since 2011, he has been a professor of graphic design at the bauhaus in weimar. he serves on design juries and writes for publications like the frankfurter allgemeine zeitung.
in 2013, he founded "the space for visual research" at the bauhaus university weimar, a workshop for experimental research in graphic design. through collaboration, curatorial projects, and publications, he developed a unique practice. in 2013, he curated exhibitions in marburg, milan, and berlin. his design projects include work for the museum of modern art frankfurt am main, the forsythe company, luma arles, and many others.
ai & formplan working methodology
we at formplan consider technology as a tool and not as an equivalent replacement for human creativity. the quality of creative productions depends on careful consideration and intellectual creation. at formplan, our focus is on the human side, and we prioritize humanism over technology. we value imperfection over perfection and believe that this contributes to the creation of authentic, emotionally engaging, and unique experiences.
在formplan,我们将技术视为工具,而不是人类创造力的等价替代品。创作作品的质量取决于慎重思考和智力创造。在formplan,我们的关注重点在于人性,我们将人文主义置于技术之上。我们看重不完美甚于完美,并且相信这有助于创造真实、情感引人并且独特的体验。
internship
► hello shanghai. we’re looking for an intern. visual communication designer, 3d artist, archi lover.
► 你好,上海! 我们正在招聘一名实习生。希望你是:视觉传达设计师,3d艺术家,建筑热爱者。语言流畅度:30%英文 / 70%中文
top↑
darius gondor
ceo & design
salma khaled
text & conceptualisation
expert in human-centered design & ai integration, curator of numerous exhibitions, and guest professor at universities worldwide. since 1995, he has been expanding the fields of design theory, international brand communication, typography, and poster design. lecturer since 2001 with a focus on "the future of civil transformation". recipient of many design awards in german-speaking countries. master of advanced studies in design culture. zhdk, switzerland.
areas of expertise:
‣ contemporary corporate design
‣ design thinking
‣ urban communication
‣ guest lecturer at the 中央美术学院 central academy of fine arts, china
‣ guest professor at xiamen university
has been working in visual communication for nine years, focusing on advancing design research and questioning design thinking. fields include digitization, urban planning, blockchain, artificial intelligence. teaches at th nürnberg, germany, fh salzburg, austria, and central academy of arts in china. co-founded shanghai urban design society consultancy usdc in 2017, "hundred best arabic posters 100/100" in cairo in 2016. since 2015, works at gondor design culture.
carlos avalos
automotive & product design
xiuxiu chen
spatial designer
with 8 years in the automotive industry, specializing in automotive design and perceived quality. based in shanghai for nearly five years, he's contributed to developing and preparing various vehicles for production for companies like tesla, nio, and byd, and worked on prototypes for events like auto shows. his focus is on improving and simplifying products, challenging the status quo to create more accessible and functional products for users.
MA degree in AAIS, Architectural Association. Specializing in spatial design and performance, centers her focus on the nuanced interaction between human behavior and space. With a foundation in interprofessional research, she has collaborated across visual arts, performing arts, and media practices. Her portfolio encompasses the design of various spaces, including exhibitions, retail stores, restaurants, housing, offices, etc.
sherry zhang
graphic designer
kino gao
architecture & digital product
sz is a graphic designer and illustrator who has worked on numerous graphic designs, exhibition designs, and illustrations for alibaba. sz has also created graphic designs for brands such as shell and armani. a graduate of nanjing university of the arts, sz has contributed to the illustrations for the pages of textbooks published by the jiangsu education publishing house.
KG is a seasoned professional with a degree in Landscape Architecture from the UVA. Her expertise integrates human-centered spaces and innovative products, spanning the architectural and exhibition industries. From urban planning on large-scale projects to crafting user-focused small scale designs, her work reflects a deep understanding of cohesive, impactful design solutions that resonate across diverse sectors.
matthias tratz
data analysis & design theorie
ben hauk
data analysis & algorithm engineering
is a visual designer and design researcher. he has been awarded and published nationally and internationally. currently, he is working on visual rhetorics and how to combine this with current techniques of artificial intelligence. his research focuses on visual design and machine learning / deep learning. his lectures include design research and artificial intelligence (2019), mobility as user-experience and public transport on rivers (2018), design – theory and practice: discourse, applied research, machine learning (2017), and visual rhetoric (2016).
keynote & panel speaker, university lecturer on ai & data analytics, cbdo at tecxipio, technology & board advisor. co-founder, gǔ 鼓, smart data solutions institute shanghai. initiated, negotiated and closed complex business deals with clients like netflix, disney, blackrock, cbs, nbcuniversal, sony, hbo, amc, a+e, starz, sky, livenation, amazon, hulu, iflix, warner bros, village roadshow pictures, ernst & young, omd, and the mpaa. international keynote & panel speaker on artificial intelligence and big data for fortune500 companies and governments. lecturer in information technology and subject matter expert at carnegie mellon university, pittsburgh.
nicolas santa maria
photographer
nicolas santa maria, a photographer from santiago, chile, has worked in chile and shanghai since 2005. he specializes in cityscapes, architecture, and food portraits globally. additionally, he's skilled in commercial food, travel, and documentary photography. his work has been showcased in several galleries and museums worldwide, including ctdo art gallery, buenos aires, mac, santiago, and modulor art gallery, castro.
friendly collaboration and knowledge exchange with prof markus weisbeck (bauhaus university weimar) and wera kunz. herbert.gd
wera
kunz
markus
weisbek
is an artist and designer based in frankfurt am main. she studied art history at the goethe university, frankfurt am main and fine arts at the academy of art and design offenbach am main / hfg offenbach am main, graduation, diploma. 2011 - 2012 she was a co-founder of the music project "jax". in 2015 she founded the design studio "rainstudio". she is team member of "space for visual research" a workshop and laboratory for experimental research in cooperation with prof. markus weisbeck at summer academy hangzhou, china, at pati korea and at y-festival macau. she was co-curator of the exhibition "space for visual research" art space dalian, china and artist forum tehran, iran. her main focus is presently on conceptual design at the studio surface.
a graphic designer and professor in frankfurt am main and weimar, he founded the design studio surface in 2000. he has lectured, participated in international conferences, and taught globally. since 2011, he has been a professor of graphic design at the bauhaus in weimar. he serves on design juries and writes for publications like the frankfurter allgemeine zeitung.
in 2013, he founded "the space for visual research" at the bauhaus university weimar, a workshop for experimental research in graphic design. through collaboration, curatorial projects, and publications, he developed a unique practice. in 2013, he curated exhibitions in marburg, milan, and berlin. his design projects include work for the museum of modern art frankfurt am main, the forsythe company, luma arles, and many others.
ai & formplan working methodology
we at formplan consider technology as a tool and not as an equivalent replacement for human creativity. the quality of creative productions depends on careful consideration and intellectual creation. at formplan, our focus is on the human side, and we prioritize humanism over technology. we value imperfection over perfection and believe that this contributes to the creation of authentic, emotionally engaging, and unique experiences.
在formplan,我们将技术视为工具,而不是人类创造力的等价替代品。创作作品的质量取决于慎重思考和智力创造。在formplan,我们的关注重点在于人性,我们将人文主义置于技术之上。我们看重不完美甚于完美,并且相信这有助于创造真实、情感引人并且独特的体验。
internship
► hello shanghai. we’re looking for an intern. visual communication designer, 3d artist, archi lover.
► 你好,上海! 我们正在招聘一名实习生。希望你是:视觉传达设计师,3d艺术家,建筑热爱者。语言流畅度:30%英文 / 70%中文
top↑
we are formplan 福慕阁. we operate as a creative agency based in shanghai. our focus is on brand strategy, art direction, design and production across all platforms.
send an mail
this is the international version of linkedin. we recommend our customers in china to use a vpn software app. thank you for your understanding.
©2024 formplan ltd. the copyright for the content of this page is held exclusively by the designer. all rights reserved. no part of this website content may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopy or any storage and retrieval system, without permission in writing from the publisher.
formplan 福慕阁 our focus is on brand strategy, art direction, design, and production across all platforms. we operate as a creative agency based in shanghai.
this is the international version of linkedin. we recommend our customers in china to use a vpn software app. thank you for your understanding.
©2024 formplan ltd. the copyright for the content of this page is held exclusively by the designer. all rights reserved. no part of this website content may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopy or any storage and retrieval system, without permission in writing from the publisher.