luxury electro mobility 

»the apollo arena« 
the entire area was divided into 3 fields like a »matrix«. we orientated ourselves to the spirit of collective live-events and showtime. the apollo arena is launching with the attitude of sporting victory and the luxury of a celebratory arena.
 »the idea is an exceptionally strong and unique presentation playing along the given guidelines.«
presenting an experience, a statement.

the goal
 make your decision and create
a composition based on the new target
group's lifestyle. be bold – elegant 
– unique.

based on the idea of ceiling lighting, a concept for a "pop-up" presentation was developed. here is an example featuring multiple light installations.

shaping a desirable apollo platform. redefining terminology and the meaning of spaces. shifting from old-school wording such as vip to club creating an active atmosphere for casual, confident and luxurious business communities. a desirable platform, a special meeting point and unique playground for a special and unique interest group and underground community. »i wanna be in the apollo club house.«

please close your vpn ;-) to see the online presentation.