sweaty betty ® by formplan

»harmony in motion«

dynamic retail shop

sweaty betty's interior creates flexibility with modular zones. natural wood, beige hues, and brand colors create a warm atmosphere. mirrors add elegance, enhancing spatial perception. the design integrates a welcoming space, a dynamic central zone, and a functional area for an immersive brand experience.

elegance unfolds at the entrance, where a semi-transparent wall invites, setting the tone for a transformative retail journey.

the shelf includes the digital screen, which will add delight touch at night

human-scale design harmonizes with superior materials and optimal lighting, elevating Sweaty Betty's products

central zone pulsates with vitality, a versatile space fostering user engagement and brand activities, embodying Sweaty Betty's commitment to a dynamic lifestyle.

adaptable and refined, the space effortlessly transitions for evening events. with tailored lighting and flexible layouts, it's an ideal canvas for diverse occasions.

please close your VPN to check our online gallery

Sweaty Betty Virtual Reality Tour

Check out the virtual reality tour:

sweaty betty ® by formplan

»harmony in motion«

dynamic retail shop

elegance unfolds at the entrance, where a semi-transparent wall invites, setting the tone for a transformative retail journey.

the shelf includes the digital screen, which will add delight touch at night

human-scale design harmonizes with superior materials and optimal lighting, elevating Sweaty Betty's products

central zone pulsates with vitality, a versatile space fostering user engagement and brand activities, embodying Sweaty Betty's commitment to a dynamic lifestyle.

adaptable and refined, the space effortlessly transitions for evening events. with tailored lighting and flexible layouts, it's an ideal canvas for diverse occasions.

please close your VPN to check our online gallery

Sweaty Betty Virtual Reality Tour

Check out the virtual reality tour:

we are formplan 福慕阁. we operate as a creative agency based in shanghai. our focus is on brand strategy, art direction, design and production across all platforms.

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formplan 福慕阁 our focus is on brand strategy, art direction, design, and production across all platforms. we operate as a creative agency based in shanghai.