Introducing BLUMENBERG
A Health Brand Developed by FORMPLAN

We are proud to introduce BLUMENBERG, a health brand we developed for the German drugstore chain dm. With 2,122 branches, dm is one of the largest retailers in Germany. The trust in dm products among German consumers is very high, and we are proud to contribute to this reputation.

我们自豪地介绍BLUMENBERG，这是我们为德国连锁药店dm开发的健康品牌。dm在德国拥有2,122家分店，是德国最大的零售商之一。德国消费者对dm产品的信任度非常高，我们为能为这一声誉做出贡献而感到自豪。

the story

After extensive market research, we created the name BLUMENBERG, under which products such as cough syrups, nasal drops, and various health-promoting items are offered.

经过广泛的市场调研，我们创建了BLUMENBERG这个品牌，推出了咳嗽糖浆、滴鼻液以及各种有益健康的产品。

We understand the sensitivity of this area and ensure that our products are trustworthy and beneficial for every household. Our goal is to provide reliable health solutions that belong in every home pharmacy.

The BLUMENBERG project was realized in just eight weeks, and we are excited to see our products on the shelves. At FORMPLAN, we combine creativity with strategic insight to create brands that meet the highest quality standards and earn consumer trust.

我们非常自豪地向您介绍BLUMENBERG，这是我们为德国知名连锁药店dm开发的健康品牌。dm在德国拥有2,122家分店，是最重要的零售商之一。德国消费者对dm产品的高度信任让我们倍感荣耀，我们很高兴能够为这一声誉贡献一份力量。

我们深知健康领域的敏感性，因此我们保证我们的产品既可信又对每个家庭有益。我们的目标是提供可靠的健康解决方案，让每个家庭药箱中都必备这些产品。

BLUMENBERG项目在短短八周内就顺利完成了，我们非常兴奋地看到我们的产品已经摆上了货架。在FORMPLAN，我们将创意与战略洞察力完美结合，致力于打造符合最高质量标准并赢得消费者信赖的品牌。

basics

two primary c o l o r s, but with a little support from black and white. the color concept refers to the buddhist visual heritage.

in photography, only photos produced through commissions or archive materials are used. the photos can be produced using either analog or digital methods. the models are friends, fans, or team members, and the atmosphere is authentic with minimal to no posing.

robust, strong, and warm. perhaps not hyper-perfect, but that's what makes it so endearing. the karrik typeface is a versatile sans-serif font. its strong uppercase letters and smooth, open lowercase forms make it perfectly suited for effective design. the geometric, nearly monolinear construction gives the font a classic durability, softened by rounded edges and lively shapes.

logo

😁 + 🌻 + ⛰️

BLUMENBERG features a timeless design with two semicircular lines elegantly integrated into the lettering. This design combines positive associations with a clear and enduring composition, independent of fashion trends. The semicircles symbolize dynamism and continuity, creating a strong visual identity. The design conveys friendliness, accessibility, and balance, fostering trust and satisfaction.

BLUMENBERG的设计具有永恒的魅力，两条半圆形线条优雅地融入字母中。这个设计结合了积极的联想，清晰且持久，不受时尚潮流的影响。半圆形象征着活力和连续性，创造了强烈的视觉识别。设计传达出友好、亲近和平衡，给人以信任和满足感。

As an additional design element, we have developed a graphic composition technique using AI. This technique allows us to flexibly emphasize and enhance the unique message of each product. The shapes are subordinated to the core message that the product represents, creating a strong visual identity. The design is not only cost-efficient but also user-friendly and accessible to everyone.

作为一个额外的设计元素，我们利用AI开发了一种图形组合技术。该技术使我们能够灵活地强调和增强每个产品的独特信息。这些形状服从于产品所代表的核心信息，创造出强烈的视觉识别。设计不仅成本高效，而且用户友好，适合所有人使用。

applications

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good clothes
good karma

the story

After extensive market research, we created the name BLUMENBERG, under which products such as cough syrups, nasal drops, and various health-promoting items are offered.

basics

two primary c o l o r s, but with a little support from black and white. the color concept refers to the buddhist visual heritage.

logo

😁 + 🌻 + ⛰️

applications

order with a clear conscience even today
🫶🏽☀️👕

karmabeachclub

top↑

Introducing BLUMENBERGA Health Brand Developed by FORMPLAN

two primary c o l o r s, but with a little support from black and white. the color concept refers to the buddhist visual heritage.

😁 + 🌻 + ⛰️

good clothes good karma

two primary c o l o r s, but with a little support from black and white. the color concept refers to the buddhist visual heritage.

😁 + 🌻 + ⛰️

Introducing BLUMENBERG
A Health Brand Developed by FORMPLAN

good clothes
good karma